Characteristics of Earthware
02.Heritage and Craftsmanship Story
03.Effect of Earthware
01. Design Story
02. Heritage and Craftsmanship Story
03. Effect of Earthware
Natural Way of Living
The global environment has been destroyed in many ways due to the global economic growth that has progressed since the 20th century. The more people have tried to improve their standard of living, the more they have exploited nature. Over a decade has passed since the turn of the 21st century, and people now realize that improving their standard of living does not necessarily have to involve the exploitation of nature. They can consider the global environment.
One way to co-exist with nature is to pursue a more natural way of living. In other words, changing our consumption style by selecting products that are eco-friendly. In developed countries, eco-friendly ways of living that allow people to look back at the workings of nature has begun to attract attention. Their mottos in leading a more natural lifestyle are “optimization rather than maximization,” “organic rather than chemical fertilizers” and “handicrafts rather than industrial products.”
02.Finiteness and Sustainability
Every single natural resource is limited, including diamonds and rare earth materials. The petroleum that helps to improve our standard of living is no exception. We have come to realize that nuclear energy is beyond our control, and people around the world are being forced to discover sources of alternative energy.
We must never forget these facts. The only lesson we must learn from environmental pollution is Not to be Overly Dependent on One Resource. In order to create a sustainable society, we must ensure the balanced use of a wide range of resources
03.Standards in the 21st Century
We are forced to live intelligently to realize a prosperous coexistence amid globalization, which enables the instant transfer of persons, things, money, and information from one place to other.
Our method of consumption reflects how free we have become. We can now purchase online any product that is sold around the globe. Purchasing items of your own free will indicates that you are able to exercise the power of choice.
Thanks to the internet, we can easily learn the intention behind each product. This also allows consumers in the modern era that embrace eco-friendly products to actively support like-minded businesses.
We are confident that selecting products offered by manufacturers that value natural ways of living will be considered smart in the near future. In other words, the day when a natural way of living becomes the new standard is coming soon.
BIEN specializes in earthware and is a venture business that was established in 2016 with a view to sustaining the industry and community in a small rural area in Japan.
In our modern society, businesses with large profits are those that have a great impact on society. Such businesses tend to steer clear of inefficient projects (in which cost effectiveness is hard to predict). It is true that they cannot maintain their businesses and will eventually go out of business, unless they recoup their investment within a short period of time. However, this does not apply to rural communities where a wide range of people choose to live together. It is absolutely essential to stop businesses in rural communities from disappearing.
It was our conviction to establish a social business based on new value in order to effectively and simultaneously utilize the theory of capital and theory of community. It is our mission to introduce new designs that originate from a community, and expose traditional handicrafts to the global market by applying an effective marketing strategy (creating sales mechanisms). We are determined to make people around the world aware of the attractiveness of community businesses.
Going Beyond Fair Trade
We seek to expand the horizons of small businesses through the development of community businesses. As Thomas Piketty has argued, disparities will only increase under capitalism. We must start to debate equity again if we are to reach the next stage beyond capitalism, which appears to be our only option if we wish to create a brighter future in the 21st century.
As general citizens, how should we oppose modern ideology? We believe that the key may be found in rural communities where small businesses thrive and nurture their versatility, not in systems that benefit only the wealthy few.
Encourage small business by seeking fairness of the next generation.